Information is a great business asset. When you know something and other people are looking for that information, you have a readymade product in hand. When people find that the information they are looking for is available, they happily buy it. Information products or Info products are the products which pertain to selling the information.
Earlier books were only info products available. With advent of technology on media and internet boom, there are many a products which have risen from pure information that the creator possessed. Now an information can be packed in form of book, newsletter, ebook, audio or video. All kinds except the first can be managed and soled on internet only. These are digital products and do not need shipment etc. as is the need in case of books.
Can you imagine that info products is a billion dollar industry on the internet itself. As the technology advanced, it became possible for common man to produce ebooks or record audios and videos.
Many internet marketers took this advantage and built empires of business based on info products only.
Info products Info Products are loved by all online marketer for economy and ease of creating them.
They are also easy to sell without using much of the sophisticated tools.
For example you can write an ebook in word format, convert it to .pdf file, upload it to your server. In another step you open an account with paypal, get an encrypted paypal button and paste that to your own site.
That is it.
You are ready to market and sell.
For creating info products all you need to do is write. If you cannot write yourself, you need to hire somebody who can write. These people are called ghostwriters. They would write for you against the payment and submit their work to you without making any claims on the product rights. Everything now belongs to you as if you have written it. These people are not difficult to find though the quality writers would be expensive.
For writing you need to have information on the topic you write. Search and you will find. Online search engines, libraries, book stores, field experts are few of the many sources available.
You can create an ebook, audio files, video files in info products. Each one differs in complexity and the technology needed to make it. The cost factor also differs in each. But they all have one thing in common. All are created with a purpose of dispensing information in downloadable format. They all are info products.